What is digital marketing?




 What is digital marketing?

Digital marketing is basically the marketing of any product or service online using digital media and digital technology. Digital marketing is the promotion of a product or service based on the Internet.
Means of digital marketing:
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- Online Advertising
- SMM (Social Media Marketing)
- Email Marketing
- Affiliate Marketing
- Content Marketing
- SMS Marketing
1. Search Engine Optimization or SEO: Search engine optimization or SEO is basically a website that searches Google, Yahoo Bing or any other search engine to review the results and bring it first. In today's competitive market, SEO plays a very important role in product marketing. SEO can bring your product to the top of Google search, which also increases the sales of your product because now people search from Google before buying a product and then make a decision. Search engine optimization or SEO has 2 parts again 1. On-page SEO 2. Off-page SEO
2. Search Engine Marketing or SEM: Search engine marketing or SEM digital marketing is one thing. You can easily advertise for your business using search engine marketing or SEM. Search engine marketing is part of paid marketing. This type of marketing is usually based on the structure and strategy of your business. In this case you have to choose either PPC (pay-per-click) or CPC (cost per click) model or CPM (cost per thousand impressions) model. SEMs are usually of different platforms. For example, Google's AdWords and Bing Notifications (Google Network), Yahoo Bing Network are the most popular.
3. Social Media Marketing or SMM: At present we spend most of our time on our social media. We spend most of our day on platforms like Facebook, Instagram, Twitter, LinkedIn, WhatsApp, Snapchat. And the process in which we market on all these platforms is called social media marketing or SMM.
4. Email Marketing: Email marketing is the process of talking to customers about various overhaul and services through email. There is a huge demand for email marketing in the international marketplace. The popular software for email marketing are:
Aweber
Mail Chimp
Get Response
5. Affiliate Marketing: Affiliate marketing is a great thing. Affiliate marketing is when you use your digital marketing skills to promote someone else's product or service on a commission basis. Affiliate marketing is not something you can do overnight. Only those who work patiently will be successful here.
6. Content Marketing: Content marketing is one of the most popular marketing methods today. However, in the case of content marketing, your content must be unique. Customers and platforms love unique content all the time. Content marketing is one of them
- Writing
- Real pictures
- Graphical image
- Video
- Animation
- Audio
7. Mobile SMS Marketing: The number of mobile phone users worldwide is currently around 5.11 billion and it is growing steadily. So there is a lot of marketing going on around mobile phones. Generating sales by increasing engagement with customers with messages on mobile phones is a beautiful and popular marketing method.
Why learn digital marketingঃ
A digital marketer can actually develop his career in many ways. E.g.
- Can work as a freelance digital marketing consultant
Can work.
- Own agency, from where you can serve the client.
- Can do affiliate marketing.
- Can do ecommerce / dropshipping business.
-You can do freelancing in the marketplace.
- Can do mentorship.
What can a digital marketer earn?
A digital marketer can earn Rs 200,000 to Rs 40,000 per month by working in local and foreign companies. You can also earn up to Rs 10,000 to Rs 300,000 per month by freelancing in your own agency or in different marketplaces. But the whole thing depends on his skills and experience.

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